BB99 — a blinds business you run from your phone

The brief

BB99 is the franchise arm of the Saffron Decor group. The pitch is unusual: the entire blinds business — sales, orders, marketing, delivery — packaged so that an aspiring entrepreneur can run it from home. No showroom. No inventory. Zero royalties. Factory-direct product. The site had to sell that positioning to 100,000+ prospective partners a year, filter to the serious ones, and onboard 500+ active ones.

The approach

Sales-first WordPress site. Not a corporate marketing site — a conversion machine. Every scroll is designed to answer one objection and move the visitor closer to filling out the partner application.

Segment-targeted messaging. Interior designers, carpenters, students, service providers — each audience gets a tuned landing angle. “You already have the network. We give you the product.”

Big proof points, honest numbers. 500+ partners. ₹50K-₹2L+ per month. Zero royalties. 100% profit. Not hidden in fine print — leading the fold.

SEO-optimized partner sites. Each active BB99 partner gets a personal partner website tuned for their city’s blinds keyword — powered by the same WordPress backbone, edited by partner, ranking on Google in weeks.

Bangalore-run, India-wide. BB99 operates out of Girinagar Bangalore. All manufacturing, partner ops, dispatch, and support run from one HQ — no franchise fee, no regional overhead layered onto the partner.

What shipped

• High-converting sales home with objection-answering scroll flow
• Segment landing pages (designers, carpenters, students, service providers)
• Partner application flow with automated qualification
• Partner portal for active franchisees — resources, marketing kit, sample kits
• SEO-optimized partner-website provisioning system
• Live at blindsbusiness.in

Notes

The traditional franchise model in India assumes ₹5-15L investment and a shop. BB99 turned that upside down — zero investment, zero showroom, work from home. The site’s job was to sell that as a serious opportunity, not a get-rich-quick scheme. Numbers help. Real partner testimonials help more.