— CASE STUDY · 2019
MC Finnzon — recover investments that got stuck in the system
The marketing home for a Bengaluru financial-recovery firm run by managing partners Chethan TM and Mohan — IEPF claims, share transmission, dormant demat, hereditary investments, and dividend recovery.
- CLIENT
- MC Finnzon
- ROLE
- Design + WordPress engineering
- YEAR
- 2019
- STATUS
- Live
- REGION
- Bengaluru, India
- STACK
The brief
MC Finnzon helps investors and their families get back money that got stuck — in IEPF, in inactive demat accounts, in unclaimed dividends, in shares transmitted after a death in the family, in fixed deposits that lapsed unclaimed. Managing partners Chethan TM and Mohan run the firm from ITI Layout in Bengaluru. The work is legal, forensic, and paperwork-heavy — most clients don’t know the category exists until they Google it. The site had to explain the service in plain language and get people to pick up the phone.
The approach
Service-list-first architecture. The home page leads with the eight services — IEPF claims, transfer of shares, demat of shares, transmission of shares, recovery of mutual funds, unclaimed dividends, hereditary claims, fixed-deposit recovery. Each gets a dedicated page with plain-language explanation of what the situation looks like and how MC Finnzon helps.
Real reviews front and center. MC Finnzon has a 5.0 Google rating with 21 reviews from real clients. Reviews are pulled live into the site, not screenshotted — because a live rating is a live signal.
Fast-resolution proof. “A case that typically takes 6 months, MC Finnzon completed in 2.” This kind of specific claim on the homepage does more than three paragraphs of positioning ever could.
Partner-led trust. Chethan TM and Mohan are named managing partners on the About page. Named humans on a finance-recovery site cut through category skepticism in a way that a stock team photo can’t.
Single conversion goal: every page path ends in a callback form or a WhatsApp button. No pop-ups, no cart, no upsell. Get the phone to ring.
What shipped
- Marketing home with service overview and live Google review integration
- Eight dedicated service pages (IEPF, share transfer, demat, transmission, mutual fund recovery, dividends, hereditary, FD recovery)
- About page with managing-partner bios (Chethan TM, Mohan)
- Callback form + WhatsApp button on every page
- Location page with map + ITI Layout Bengaluru address
- Live at mcfinnzon.in
Notes
Every case MC Finnzon takes on starts with a phone call from someone who lost track of something. The site’s job isn’t to look sophisticated. It’s to make that call feel worth making — and to make the firm feel like the kind that will treat a small recovery with the same care as a big one. This one does.
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