2b2.in — foldable home essentials, direct to door

The brief

2b2.in sells foldable home essentials for the everyday Indian kitchen and utility room — laundry baskets, lunch bags, fruit baskets, dining mats, anti-skid mats, vegetable stands. Almost every SKU comes in multiple colors and sometimes multiple sizes. The site had to make variant selection painless, run combo offers cleanly, and stay editable by a small ops team.

The approach

WooCommerce with strict variant discipline. Every product configured with color + size options and per-variant stock — no orphan SKUs, no “out of stock but the site says available” confusion. Colors shown as swatches, not dropdowns.

Combo offers as a merchandising tool. Buy any fruit basket, get a multipurpose food-sealer clip free. Wired to WooCommerce coupons and cart rules so the free item drops off automatically if the qualifying product is removed.

Wishlist + Compare. Two features that Indian home-goods shoppers actually use — head-to-head comparison across similar baskets, wishlists for returning shoppers.

Category-first navigation. The site’s primary nav is category-only — Fruit Basket, Dining Mat, Lunch Bag, Laundry Basket, Anti-Skid Mat. Simple, matches how buyers search.

Tax-inclusive INR pricing. Every product page shows price including GST. No surprises at checkout.

Elementor for merchandising surfaces. Homepage banners, weekly bestsellers, sale strip, and promo blocks — all editable by ops without a call.

What shipped

• Full WooCommerce storefront with variant-driven products
• Category taxonomy (Fruit Basket, Dining Mat, Lunch Bag, Laundry Basket, Anti-Skid Mat, Vegetable Stand)
• Combo promotion engine tied to cart rules
• Wishlist + Compare features
• Weekly bestsellers merchandising strip
• Tax-inclusive INR pricing across the site
• Standard WooCommerce checkout
• Live at 2b2.in