BRICS BIO — labels and a storefront rebuild

The brief

BRICS BIO LLP makes bio-based products, and rather more of them than a first look suggests. Nineteen SKUs, in three ranges that have almost nothing in common except the chemistry principles behind them:

EcoSwachh 3R — home cleaning. Dish wash, fabric wash, floor and surface cleaner, glass, toilet, tap and shower, stain remover, a copper and brass cleaner, a multi-surface disinfectant.

EcoSattva 3R — personal care. Bath and body wash, a soapnut shampoo, face wash, hand wash.

Plant protection and nutrition — NeemShakti cold-pressed neem oil concentrate, Sasyarakshak, Phytonic Plus, Mycodim.

Three ranges, three completely different buyers. Someone choosing a natural shampoo and someone sourcing a fungicide for a nursery are not the same person, do not search the same way, and do not need the same proof before they buy.

The studio is doing two things at once: designing the product labels, and designing the storefront they sell through.

The approach

One label system, three range identities. The ranges need to be visibly siblings — same manufacturer, same principles, same shelf logic — while still being immediately distinguishable in a bathroom cupboard, under a kitchen sink, and in a garden shed. That is a systems problem rather than nineteen separate design jobs: one grid, one type hierarchy, one way of handling the regulated panel, with the range doing the differentiating.

The label and the page are the same content. Ingredients, directions, warnings, net quantity — written once and used in both places. It keeps the product pages honest, it stops the two drifting apart across reprints, and it means the compliance panel and the web copy never contradict each other.

Design the label knowing what the product page needs. A front for the shelf, a back for the regulated panel, and a flat-lay of both for the storefront. Deciding that before artwork rather than after is the difference between usable product photography and a reshoot.

Structure before styling on the storefront. Nineteen products in one undifferentiated list is a catalogue; the same nineteen behind three range pages is a shop. Each range gets its own landing page, its own argument, and its own way in — because that is also how people search for them.

What is underway

Label design across the three ranges, and the storefront design that carries the same system through to the web. The existing store is live at bricsbio.com while the new design is in progress.

This page gets the before-and-after, the launch, and whatever the numbers say, once there is something shipped to measure.